Alexandra Gebhart is a social media strategist, Google Analytics strategist and featured speaker for Lunch Lady on November 19th.
She is the Chief Strategist for Inside Media Networks. She delivers years of tactical hands-on experience promoting brand content on emerging social and mobile platforms, media, content marketing, web/blog development, SEO, email marketing, marketing automation, podcasting/monetization, and online content distribution.
Most people want to be good at social media and still many people do not understand the real value of social media and the tools they provide you with, the knowledge that you are winning in your social media game.
Join Noreen on Beyond Potential: Live Life Your Way as she chats with Alexandra.
Segment 1
Noreen opens up the show by discussing her past week’s activities. She talks about how humans love company. Noreen then introduces her guest of the night, Alexandra Gebhart. Alexandra begin to talk about her dog. She goes on to discuss how she likes living life by her own rules. She talks about how she loves helping people and not having to work a corporate 9-5 job. Alexandra ends the segment by informing the audience about her background and where she grew up.
Segment 2
Alexandra starts this segment by telling the audience about what she loves about her current jobs (Google analytics, social media, etc). Although she works from home, she meets several interesting people and learns of a plethora of things. Even though her job is a “mysterious” online job, she is proud to be apart of this modern internet era. The conversation continues by discussing how technology is constantly changing and evolving. Alexandra discuss how analytics are important to look at, so entrepreneurs will know where their audiences are coming from, demographics, and other basic information about their audiences. The segment ends with Alexandra informing the audience about your Bounce Rate.
Segment 3
Alexandra opens this segment by continuing to discuss how people should look at their Google analytics. She interprets some of the analytical categories for the audience. She actually tells Noreen her top 6 Google searches that led people to her website. Alexandra says people should look at their analytics at least once a week. She then delves into the many other things that you can look at within your analytics, ie location, laptop or PC, male or female, etc. Alexandra ends the segment by discussing how you can test many things on your website to see if you get different results in your analytics. We should leverage our analytics.
Segment 4
Noreen opens up this segment by discussing Lunch Lady; her new venture. Lunch Lady is a community that empowers and educates women entrepreneurs. Since Alexandra will be apart of Lunch Lady, she begins to discuss what she will share with the Lunch Lady audience at its upcoming session/forum. Alexandra explains how there are different types of content creators. You have to make your online content work for you. Different strategies work differently for each business/website. Alexandra ends the segment by reminding the audience that you can live life your way, when you have the right information behind you.
