At our April Lunch Lady Event, we learned how Google Ads work, when it makes sense to advertise and how to get your business the desired results within your budget.

Maisha showed us how to determine the best strategies to get real results, be more visible, and generate profit for your business.

We covered:

  • the difference between SEO and Google/Bing Ads
  • when does it make sense to advertise?
  • how do you structure Google Ads campaigns to avoid wasting money?
  • how creating ads works
  • how to track your ads and measure their performance
  • Google AdWords vs Bing – which one is better for you?

About the presenter:

Maisha Walker is the President of Message Medium, a digital marketing agency that helps successful brands leverage digital to achieve aggressive growth. She has been building Web sites and creating digital marketing campaigns for more than 20 years.

Maisha is a featured online columnist with Inc. Magazine and grew her blog to Inc.’s highest trafficked blog in less than 1 year. She has been quoted by such diverse brands as Business Week, the American Marketing Association, Guy Kawasaki, Rieva Lesonsky of Entrepreneur magazine, and celebrity gossip columnist, Perez Hilton.

In addition to small businesses, Maisha and her team have an impressive list of large clients including Mars Chocolate, Columbia University, Princeton University, Carver Bank, Unilever, WJ Detusch (the owner of Yellow Tail wines), the founders of Absolute Vodka, NBA player Kyle Lowry and Save the Children.

Maisha has toured the country educating entrepreneurs and personally conducting more than 500 events on social media, search engine optimization & advertising, email marketing and Web site design, with partners like Microsoft Bing, Capital One, George Washington University, JP Morgan Chase, Goldman Sachs, Inc., Black Enterprise, SCORE, Deluxe Corp, SAP and a host of others.

She has been featured in Forbes, Bnet, Entrepreneur, Black Enterprise, on Fox News and on NBC news among others.

She received her B.A. from Princeton University and began her love affair with coding at the early age of 9.